Level UP Case Study - BCHPCA


The British Columbia Hospice Palliative Care Association (BCHPCA) is a not-for-profit membership organization representing individuals and organizations committed to promoting and delivering hospice or palliative care to British Columbians. 

Through the Level UP remote internship program, Pablita Thomas, BCHPCA’s CEO, worked with learner Rayna Naik to create and coordinate social media efforts. 

During her final year of Regulatory Affairs studies at Sheridan College, Rayna sought hands-on work experience within the healthcare field. Through the Level UP remote internship program, she took on the role of social media coordinator for BCHPCA and orchestrated an extensive health promotion campaign. 

Rayna was granted the autonomy to create a bespoke social media marketing strategy, a comprehensive content calendar, and several graphics. She was expected to automate marketing procedures and collaborate with team members regularly.  

This internship was perfect for Rayna to use her science and health background while developing business skills. It allowed her to explore a realistic career path while rounding out her skillset.  

“Through the project, I developed a strong interest in social media and marketing, particularly in the healthcare sector, which influenced my decision to pursue a career in that field,” Rayna shared. 

Rayna highly recommends the Level UP remote internship program to students to increase their chances of succeeding in the job market. 

“Having this section on my resume where I can say I helped develop an organization’s first-ever social marketing strategy is impactful," Rayna shared. 

Pablita emphasized the team's collaborative spirit and how vital it was to ensure her interns felt supported. She encouraged the students to ask questions and check in whenever necessary. 


Both Pablita and Rayna were eager to show their appreciation for the Level UP program. Rayna walked away with an impressive addition to her CV and skillset. Pablita witnessed an uptick in social engagement, better understood data-savvy metrics, and secured a long-term content calendar.  

“We saw a really big uptake in new engagement, as in people who had never engaged with us before,” Pablita shared. 


The collaboration between Pablita and Rayna was also open-ended. Pablita offered Rayna part-time work within the organization. 

Pablita encourages other organizations to sign up for the Level UP program. 

“It’s a great opportunity for all sectors. You can be a profit company or a social enterprise. Even if you don’t have a large budget, it’s great to have engaged interns in a program that supports personal development,” Pablita shared.  

Overall, Rayna feels Riipen has leveled her up in many ways. She believes that finding a full-time job will be much easier with the relevant work experience the Level UP program provides. 


Thank you to Rayna Naik for sharing her experience on Riipen. To learn more about how you can get started with the Level UP remote internship program as a student or employer, visit the website here. ‍Stay updated with the latest in higher education, experiential learning, and the future of work, and subscribe to our bi-weekly newsletter, The Riipen Report

Riipen Level UP program is funded by the Government of Canada's Innovative Work-Integrated Learning (I-WIL) Initiatives program. The opinions and interpretations in this publication are those of the author and do not necessarily reflect those of the Government of Canada.

Level UP is funded in part by the Government of Canada's Innovative Work-Integrated Learning (I-WIL) Initiatives program
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