Case Study

Discover how Matt Cheah of Bright Nest Cleaning uses Riipen to grow his business.

Matt Cheah, co-founder of Bright Nest Cleaning, shares how working with Riipen has played a pivotal role in his business growth. Through the platform, Matt has connected with talented students, gaining fresh perspectives on business expansion and securing potential future hires. He describes his experience as an inspiring journey that helped students gain real-world insights and boosted his confidence, enhancing his learning and leadership growth.
June 20, 2025
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Matt Cheah, co-founder of Bright Nest Cleaning, has built his business with an eye toward growth and collaboration. Focusing on residential and commercial cleaning services in the Lower Mainland, Matt and his partner, Melissa, aim to expand into Alberta and Saskatchewan across British Columbia and beyond. Despite the competitive landscape, their goal is to become more hands-on and adapt more efficiently.

As Matt searched for new ways to grow and secure more commercial clients, he turned to Riipen's platform to help him connect with talented students who offer fresh business growth perspectives. This instrumental collaboration has provided new insights and opened doors for future hiring opportunities. As Matt works toward expanding Bright Nest Cleaning, Riipen has been a valuable partner, offering students hands-on learning experiences while helping boost Matt’s confidence and enhance his leadership growth.

We had the opportunity to dive deeper into Matt's experience on the Riipen platform, unlocking how Riipen's projects helped not only his business but the students as well.  

What was your completed experience on the Riipen platform?

“My Riipen experience has been incredibly valuable, even as I'm still learning to balance these projects with my other responsibilities. The student projects have significantly boosted my company's engagement and followers, and their research and recommendations have been excellent. I've been impressed by how genuinely interested the students are when asking questions, and I'm even in talks to collaborate with one of them now, which is an exciting development.” 

What kind of projects did you publish on the Riipen platform?

“The projects I've published on the Riipen platform have primarily revolved around social media and marketing strategies for my cleaning business. These projects have focused on areas like content creation, audience engagement, and developing actionable marketing recommendations to help expand our reach.”

Can you share how this project helped your team? 

"The Riipen projects have definitely had a positive impact on my business, helping us achieve some key milestones, though there's always more to accomplish. Specifically, the social media and marketing-focused projects were instrumental in boosting our company's engagement and followers on platforms like Facebook, which was a significant goal. The research and recommendations on pricing strategies also proved incredibly valuable and directly contributed to our understanding of the market."

Do you think other organizations can benefit from the Riipen experience?

“I would absolutely encourage other organizations to leverage the Riipen experience. A primary benefit is gaining a fresh perspective on their business challenges; students often bring innovative ideas and current academic insights that seasoned professionals might overlook. 

It's also an incredible platform for identifying and nurturing potential talent, as you can 'test drive' future employees in a real-world project setting. This can lead to invaluable potential collaborations and, ultimately, a direct pipeline for hiring motivated individuals already familiar with your business. After all, successful businesses are built on strong teams, and these students represent the future of the workforce – they could easily become integral members of your team down the line.

I'm currently in talks to collaborate with one of the students on a future project.”

What advice would you give to other educators considering Riipen?

“To other educators considering Riipen, my advice is simple yet profound: the real-world application gained by working with an actual business far surpasses theoretical learning. As someone with multiple degrees and certifications in business, finance, accounting, and e-commerce, I can confidently say that a 30-minute to one-hour conversation with a business owner often yields more invaluable insights than an entire degree program. 

Riipen offers students critical hands-on experience, bridging the gap between academia and industry. It not only deepens their understanding but also cultivates practical skills and professional connections that are absolutely essential for their future careers. 

For educators, it's an unparalleled opportunity to provide truly relevant and impactful learning.”

Key metrics.

“Riipen has been an inspiring journey, not only empowering interns with business insights but also boosting my confidence and driving my own continuous learning and growth.”

— Matt Cheah, co-founder of Bright Nest Cleaning

Visit Bright Nest Cleaning now. 

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