Cocoa West Chocolatier — Boosting brand awareness & gaining marketing insights from target audiences

Joanne Mogridge, CEO of Bowen Island-based Cocoa West Chocolatier, took the in-class approach with Riipen — pursuing several faculty-supervised in-class projects as opposed to public community challenges.
Download
Your asset will automatically download.
Didn’t get it?
Download Now
October 18, 2018
|
Resources
|
Share

Joanne Mogridge, CEO of Bowen Island-based Cocoa West Chocolatier, took the in-class approach with Riipen — pursuing several faculty-supervised in-class projects as opposed to public community challenges.

The opportunities

Over the span of three semesters, Joanne put forth three unique project scopes to be the focus of real-world classroom assignments at UBC’s Sauder School of Business, York University’s Schulich School of Business and Capilano University. Looking for ways to improve her communications to reach larger audiences and increase her online presence due to regional brick-and-mortar limitations, Joanne’s three projects were largely marketing and project management focused.

The projects

Kicking off in April 2017, the Sauder project had students develop project growth plans with actionable steps for the two growing facets of the business: wholesale distribution of their drinking hot chocolate to be served in distinctive cafes and tourist venues, and online by creating an educational platform to teach chocolate making skills to entrepreneurs who had already opened their own small artisan chocolate business or were interested in doing so.

Building on her first project, the Schulich project — facilitated through remote collaboration — launched in July 2017 and tasked students to develop cost-effective marketing and promotion recommendations for Joanne’s online educational platform.

Lastly, Joanne’s Capilano project kicked off in October of 2017 and had the students perform an in-depth brand audit and analysis by conducting primary and secondary market research.

The outcomes

Ultimately, Joanne was able to schedule her projects in sequence so they could build on one another — helping her push through the ideas from conception to execution. These experiences were also a great way for her to increase awareness around the business amongst a demographic that values high-quality artisan goods as well as unique experiences, and gain fresh insights while supporting student learning in the process.

For more information on how you can get your small business involved, please connect with our team.

Share
Enter your email address to subscribe to the Riipen Report.
Subscribe
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Some Form Elements
hs-form
form-columns-1
form-columns-2
hs-form is main form class.
form-columns-1 is class of wrapper with 1 column for inputs.
form-columns-2 is class of wrapper with 2 columns for inputs.
input and label
hs-input
Field Description / Help text
hs-field-desc
This is help text for the field
Field error message
hs-error-msgs inputs-list
hs-error-msg
  • Error message label
hs-error-msgs inputs-list is an HTML list element.
hs-error-msg is a text span inside HTML List Item element.
Text area Input
hs-input hs-fieldtype-textarea
hs-fieldtype-textarea is added as combo class.
Checkboxes
hs-form-booleancheckbox
hs-form-booleancheckbox-display
inputs-list
hs-input
Note: HubSpot uses basic HTML checkboxes, Webflow checkboxes works differently than the default HTML checkboxes, hence in order to style HubSpot checkboxes you need custom CSS.
you can use Webflow checkbox to style and then copy CSS from it.
Radio Buttons
inputs-list
hs-form-radio
hs-form-radio-display
inputs-list
hs-input
Success message
submitted-message
RecaptCHA
hs-recaptcha
Submit button
hs_submit
hs-button
Oops! Something went wrong while submitting the form.