The Company

The Centre for Addiction and Mental Health (CAMH) is Canada's largest mental health teaching hospital and one of the world's leading research centres in its field.

The Institution

Assistant professor Kyle Danielson teaches Introduction to Psychology at The University of Toronto. In this class, learners learn about the importance and common stigmas around mental health.

The Challenge

Develop communications material for CAMH in support of mental health awareness. This campaign is focused on the 15-25 year old demographic and the communications materials will be showcased on public transit, the website, social media, etc.

The Outcome

A class of 400 first-year psychology learners worked with CAMH to provide them with ideas and drafts of communications materials that they could use to promote mental health awareness.

The class used a peer evaluation method to select the best designs and CAMH received over 230 new ideas on how they can talk to the 15-25 age group about mental health.